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The Journal

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Community, Resilience, and Life Beyond Social Media

  • Writer: Lisa Zeffertt
    Lisa Zeffertt
  • Jan 6
  • 3 min read

There are moments in running a small business that feel quietly overwhelming — and then there are moments that stop you in your tracks completely.


When my Facebook account was hacked and my business presence suddenly shut down, it felt like the ground disappeared beneath me.


Overnight, the platform I relied on to share class schedules, events, messages, and inspiration was gone. Years of posts, connections, conversations, and community-building — inaccessible. I couldn’t explain what had happened. I couldn’t reach many of you. And for a while, I didn’t know if I’d be able to rebuild at all.


I was devastated.


The Emotional Impact of Being Suddenly Disconnected


As a small business owner, especially in wellness, social media isn’t just marketing — it’s connection. It’s where we speak from the heart, share offerings, and stay visible in a fast-moving world.


When that was taken away without warning, I felt grief, panic, and a deep sense of loss. Not just for my business, but for the relationships I feared I’d lost touch with.


There were moments of self-doubt. Moments where I wondered if I’d done something wrong, or if all the energy I had poured into building Asana Tribe Yoga Spain had simply vanished.


It’s not often spoken about, but when your livelihood is tied to an online platform, losing access can feel deeply personal — even destabilising.


The Unexpected Gift of a Social Media Pause


And yet, something unexpected happened.


With no option to post, promote, or scroll, I was forced into a social media break I hadn’t planned — and honestly, probably wouldn’t have chosen.


At first, it felt unbearable. Then, slowly, it became revealing.


I noticed how much quieter my mind felt without constant notifications. I had more presence with my students in the room. More time to reflect on why I started teaching yoga in the first place — not for algorithms or reach, but for real human connection.


I returned to the essence of the work: holding space, teaching from lived experience, and being present with those who showed up.


The break reminded me that my business is not a platform — it’s people.


How the Yoga Tribe Community Held Me Up


What carried me through that period wasn’t visibility — it was community.


Students reached out through other channels. People shared word-of-mouth recommendations. Some of you checked in, booked classes, brought friends, and simply showed up.


That support meant more than you may realise.


When you choose to attend a class, share a post, recommend a teacher, or stay connected, you are actively sustaining a small business. You are helping a real person continue doing work they care deeply about.


Asana Tribe Yoga Spain exists because of the tribe — because of trust, loyalty, and shared values. This experience showed me just how powerful that support truly is.


What This Experience Taught Me as a Small Business Owner


Being hacked was painful. But it also brought clarity.


I learned:

  • Not to place all my trust in one platform

  • That rest from constant online presence can be nourishing

  • That community is stronger than algorithms

  • That my work has value beyond social media metrics


Most of all, I learned that resilience is not about doing everything alone — it’s about allowing yourself to be supported.


Why Your Support Truly Matters


When you follow, share, attend, or recommend a small business, you’re doing more than clicking a button.


You’re:

  • Supporting someone’s livelihood

  • Helping keep independent wellness spaces alive

  • Choosing connection over convenience

  • Investing in real, embodied experiences


In a world that often feels fast and impersonal, your support helps small businesses like mine continue offering spaces of care, presence, and healing.


Moving Forward with Gratitude


I wouldn’t wish the experience of being hacked on anyone. It shook me. It challenged me. It changed how I relate to my business and social media.


But it also deepened my gratitude — for this community, for the work I do, and for the reminder that what we build together offline matters just as much, if not more, than what we share online.


Thank you for being here.

Thank you for supporting small business.

Thank you for being part of this tribe.


With all my heart,

Lisa

Asana Tribe Yoga Spain 🤍

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